36: Where Shopper Marketing Fits

11 STUDENTS ENROLLED

About this course

There is currently no dominant model for how shopper marketing should be housed within an organization structure, and unfortunately leading companies offer little reinforcement of one route over another.

This course will look at 1) the pros and cons of having Shopper Marketing a part of sales. 2) the pros and cons of having Shopper Marketing a part of marketing 3) having a standalone Shopper Marketing department.

This course will help you understand where shopper marketing should be housed within an organisation.

Marketing professionals in the consumer goods or retail industry, who want to understand shopper marketing as it fits in an organisation.

45 mins – 1 hour

Course Curriculum

ES6C02U01 – Introduction 00:05:00
ES6C02U02 – Shopper Marketing As Part of Sales 00:05:00
ES6C02U03 – Shopper Marketing As Part of Marketing 00:05:00
ES6C02U04 – Standalone Shopper Marketing 00:05:00
ES6C02U05 – Pros and Cons of the Three Approaches Podcast 00:10:00
ES6C02U06 – Which Structure Works Best? 00:10:00
ES6C02U07 – And the Winner Is… 00:05:00
ES6C02U08 – The Three Structures Vlog 00:05:00
ES6C02U09 – Organizing for Shopper Marketing 00:10:00
ES6C02Q01 01:00:00
ES6C02U10 – Pick Your Structure 00:10:00
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