36: Where Shopper Marketing Fits
About this course
There is currently no dominant model for how shopper marketing should be housed within an organization structure, and unfortunately leading companies offer little reinforcement of one route over another.
This course will look at 1) the pros and cons of having Shopper Marketing a part of sales. 2) the pros and cons of having Shopper Marketing a part of marketing 3) having a standalone Shopper Marketing department.
This course will help you understand where shopper marketing should be housed within an organisation.
Marketing professionals in the consumer goods or retail industry, who want to understand shopper marketing as it fits in an organisation.
45 mins – 1 hour
|ES6C02U01 – Introduction||00:05:00|
|ES6C02U02 – Shopper Marketing As Part of Sales||00:05:00|
|ES6C02U03 – Shopper Marketing As Part of Marketing||00:05:00|
|ES6C02U04 – Standalone Shopper Marketing||00:05:00|
|ES6C02U05 – Pros and Cons of the Three Approaches Podcast||00:10:00|
|ES6C02U06 – Which Structure Works Best?||00:10:00|
|ES6C02U07 – And the Winner Is…||00:05:00|
|ES6C02U08 – The Three Structures Vlog||00:05:00|
|ES6C02U09 – Organizing for Shopper Marketing||00:10:00|
|ES6C02U10 – Pick Your Structure||00:10:00|