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About this course

Shopper marketing represents a fundamental shift in the way consumer goods companies think and operate, herein lies both threats and opportunity.

In this course, we will explore the different ways companies have chosen to organize for shopper marketing, and we’ll examine the pros and cons of each.

We will consider the challenges of creating an effective shopper marketing organization and suggest key approaches that have proven successful for others.

This course will teach you the challenges of creating an effective shopper marketing organization and suggest key approaches.

Marketing professionals in the consumer goods or retail industry.

45 mins – 1 hour

  • Price Options +
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42 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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