About this course
Shopper marketing exists because shoppers and consumers have fundamentally different relationships with a brand. Standard brand models stop short because they neglect to reflect that brands need to foster relationships and add value to shoppers and retailers.
This course offers further insight into the differing relationships of the shopper and consumer, drilling down to how brands can focus on the shopper.
You will gain a deeper understanding of a brand’s relationship with shoppers and consumers.
This course will teach you how a brand can focus on shoppers, and address their needs.
Marketing professionals in the consumer goods or retail industry, who want to understand shoppers and their needs.
45 mins – 1 hour
41 STUDENTS ENROLLED
NEW! Effective retail marketing course
This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs.
From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
Integrated Strategic Shopper Marketing Course
Are you interested in establishing a more effective approach to marketing?
TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
