33: Your Brand and Your Shopper


About this course

Shopper marketing exists because shoppers and consumers have fundamentally different relationships with a brand. Standard brand models stop short because they neglect to reflect that brands need to foster relationships and add value to shoppers and retailers.

This course offers further insight into the differing relationships of the shopper and consumer, drilling down to how brands can focus on the shopper.

You will gain a deeper understanding of a brand’s relationship with shoppers and consumers.

This course will teach you how a brand can focus on shoppers, and address their needs.

Marketing professionals in the consumer goods or retail industry, who want to understand shoppers and their needs.

45 mins – 1 hour

Course Curriculum

IS2C03U01 – The Shopper and The Brand 00:05:00
IS2C03U02 – Total Marketing Brand Diamond 00:05:00
IS2C03U03 – Addressing The Shopper 00:05:00
IS2C03U04 – Shoppers vs. Consumers’ Brand Relationship 00:05:00
IS2C03U05 – The New Brand Manifesto 00:05:00
IS2C03Q01 01:00:00
IS2C03U06 – Your Brand and Your Shopper 00:10:00
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