32: The Flexible Components of a Brand
About this course
In our previous course, Course 31: The Fundamentals of a Brand, we looked at the part of the brand that is sacrosanct and theoretically should endure. The part of the brand that is inflexible.
In this course, we will dig more deeply into the variable, or flexible components of a brand, namely; target consumers, functional benefits, emotional benefits and constraints.
This course looks at the part of a brand that is variable and prone to change.
Marketing professionals in the consumer goods or retail industry, who want to understand the fundamentals around building an effective brand.
45 mins – 1 hour
|IS2C02U01 – Introduction||00:05:00|
|IS2C02U02 – The Bottom Half||00:10:00|
|IS2C02U03 – Flexible vs. Inflexible Parts Podcast||00:05:00|
|IS2C02U04 – The New Brand Manifesto||00:05:00|
|IS2C02U05 – Flexible Traits of Your Brand||00:10:00|