0

  • No products in the cart.

About this course

In our previous course, Course 31: The Fundamentals of a Brand, we looked at the part of the brand that is sacrosanct and theoretically should endure. The part of the brand that is inflexible.

In this course, we will dig more deeply into the variable, or flexible components of a brand, namely; target consumers, functional benefits, emotional benefits and constraints.

This course looks at the part of a brand that is variable and prone to change.

Marketing professionals in the consumer goods or retail industry, who want to understand the fundamentals around building an effective brand.

45 mins – 1 hour

  • Price Options +
  • UNLIMITED ACCESS
41 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.17.6″]

[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″ text_orientation=”center”]

Download Expert Insights On Retail Marketing – 2019 Guide

Add your details below to download the guide.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″ module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_signup mailchimp_list=”ShopperMarketingExperts|a160a0d0f8″ name_field=”on” success_action=”redirect” success_redirect_url=”https://shoppermarketingexperts.com/experts-trends-insights-2019/thank-you/” button_text=”Download” _builder_version=”3.19.8″ header_text_align=”center” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#e09900″ text_orientation=”center”][/et_pb_signup][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_divider show_divider=”off” height=”20px” _builder_version=”3.17.6″][/et_pb_divider][et_pb_text _builder_version=”3.17.6″ text_font_size=”12px” text_orientation=”center”]

By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.17.6″]

[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]

 

Thank you for taking the time to get in touch with us?

Simply fill in your information below and we will reply as soon as we can.

 

    By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

     

    [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

    [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

    Thank you for your interest in our FREE podcast.

    Simply fill in your information below and listen to the podcast.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″]

      By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

      [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

      Thank you for your interest in our FREE podcast.

      Simply fill in your information below and download the podcast.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″]

      Error: Contact form not found.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

      [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

      Thank you for your interest in our Shopper Economics download

      Simply fill in your information below and download

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_signup _builder_version=”3.19.18″ button_text=”Download” activecampaign_list=”|none” aweber_list=”|none” campaign_monitor_list=”|none” constant_contact_list=”|none” convertkit_list=”|none” emma_list=”|none” feedblitz_list=”|none” getresponse_list=”|none” hubspot_list=”|none” icontact_list=”|none” infusionsoft_list=”|none” madmimi_list=”|none” mailchimp_list=”ShopperMarketingExperts|8bd9e00a71″ mailerlite_list=”|none” mailpoet_list=”|none” mailster_list=”|none” ontraport_list=”|none” salesforce_list=”|none” sendinblue_list=”|none” success_action=”redirect” success_redirect_url=”https://shoppermarketingexperts.com/wp-content/uploads/2020/10/Shopper-Economics-SME.pdf” /][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

       

      Thank you for taking the time to get in touch with us?

      Simply fill in your information below and we will reply as soon as we can.