About this course
Brands lie at the heart of the value-creation model for a consumer goods business, and this is a fact that has long been recognized. Over 100 years ago, John Stuart, chairman of Quaker, said, “If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.”
This exciting course, starts at the history of brands, unpacks the essence of what defines a brand, looks at the importance of a brand relationship and shows you how to identify your brand’s fixed traits.
This course looks at the fundamentals of a brand that do not change.
All marketing professionals in the consumer goods or retail industry.
45 mins – 1 hour
42 STUDENTS ENROLLED
NEW! Effective retail marketing course
This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs.
From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.
Integrated Strategic Shopper Marketing Course
Are you interested in establishing a more effective approach to marketing?
TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.
