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About this course

Nearly twice as much money is spent in retail than that spent on traditional advertising. How do you make sure that this (large amount of) money has a longer term impact?
Answering this complex question, we look at key retail investment principles and how and when to apply them to the marketing mix (availability, communication & offer), for increased shopper influence and brand growth.

This course will teach you key retail investment principles and how to practically apply them.

Marketing professionals in the consumer goods or retail industry, interested in mastering retail investment principles and optimizing retail investment.

1.5 hours

  • Price Options +
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47 STUDENTS ENROLLED

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Download Expert Insights On Retail Marketing – 2019 Guide

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