About this course
The conversation around retail cost vs retail investment is rife. Join us as we look at the difference between these two, the importance of investment and how cost becomes investment in the Total Marketing Process. We also unpack the importance of prioritizing channels, and how you can optimize retail investment.
This course will help you understand why investments should be made in retail and where in the total marketing process these investments are implemented.
Marketing professionals in the consumer goods or retail industry, interested in gaining insight into retail investment and its relationship with the total marketing process.
About 1 hour