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About this course

The shopper is at the heart of the shopper marketing mix. This mix is based on our understanding of who the shopper is and what their needs are. In addition, we consider three key elements: availability, communication and offer.

This course takes an in-depth look at the third element – what you offer your shopper. We unpack the two parts of an offer, the value of promotions and discounts, what promotional objectives to have and how to determine the right element of offer.

You will learn how to establish the right elements of offer to profitably drive purchase.

Marketing and communication professionals in the consumer goods or retail industry, eager to fine-tune their offer to draw new shoppers and build brand affinity.

1 hour

  • Price Options +
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45 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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