About this course
The shopper is at the heart of the shopper marketing mix. This mix is based on our understanding of who the shopper is and what their needs are. In addition, we consider three key elements: availability, communication and offer.
This course takes an in-depth look at the importance of communication. It unpacks the differences between shopper vs. consumer messaging, how to communicate in a digital age, communication in the path to purchase and how to avoid marketing mistakes.
This course will help you determine the best communication to use with shoppers; when along the path to purchase this messaging should be used; and which media should deliver this message.
Marketing and communication professionals in the consumer goods or retail industry, who want to communicate more effectively to their shoppers to increase sales.
1 hour 30 minutes