0

Setup Menus in Admin Panel

About this course

The shopper is at the heart of the shopper marketing mix. We build this mix based on our understanding of who the shopper is and what their needs are. In addition, we consider three key elements: availability, communication and offer.

In this course we have an in-depth look at the importance of availability and the four shopper outcomes you can expect, should her preferred product not be on the shelf.

This course looks at the importance of ensuring your product is always available to the shopper.

Marketing professionals in the consumer goods or retail industry, wanting insight into shopper behaviour – particularly focussing on when the shopper’s product of choice is not available.

2 hours

  • Price Options +
  • UNLIMITED ACCESS
38 STUDENTS ENROLLED

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.17.6″]

[/et_pb_code][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″ text_orientation=”center”]

Download Expert Insights On Retail Marketing – 2019 Guide

Add your details below to download the guide.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″ module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_signup mailchimp_list=”ShopperMarketingExperts|a160a0d0f8″ name_field=”on” success_action=”redirect” success_redirect_url=”https://shoppermarketingexperts.com/experts-trends-insights-2019/thank-you/” button_text=”Download” _builder_version=”3.19.8″ header_text_align=”center” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#e09900″ text_orientation=”center”][/et_pb_signup][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_divider show_divider=”off” height=”20px” _builder_version=”3.17.6″][/et_pb_divider][et_pb_text _builder_version=”3.17.6″ text_font_size=”12px” text_orientation=”center”]

By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_code _builder_version=”3.17.6″]

[/et_pb_code][/et_pb_column][/et_pb_row][/et_pb_section]

[et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

[/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

Thank you for taking the time to get in touch with us?

Simply fill in your information below and we will reply as soon as we can.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″]

    By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

    [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

    [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

    [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

    Thank you for your interest in our FREE podcast.

    Simply fill in your information below and listen to the podcast.

    [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″]

      By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

      [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

      Thank you for your interest in our FREE podcast.

      Simply fill in your information below and download the podcast.

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″]

      [contact-form-7 404 "Not Found"]

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]

      [et_pb_section bb_built=”1″ _builder_version=”3.19.18″ background_color=”#f9f9f9″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.19.18″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.19.18″ text_orientation=”center”]

      Thank you for your interest in our Shopper Economics download

      Simply fill in your information below and download

      [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_signup _builder_version=”3.19.18″ button_text=”Download” activecampaign_list=”|none” aweber_list=”|none” campaign_monitor_list=”|none” constant_contact_list=”|none” convertkit_list=”|none” emma_list=”|none” feedblitz_list=”|none” getresponse_list=”|none” hubspot_list=”|none” icontact_list=”|none” infusionsoft_list=”|none” madmimi_list=”|none” mailchimp_list=”ShopperMarketingExperts|8bd9e00a71″ mailerlite_list=”|none” mailpoet_list=”|none” mailster_list=”|none” ontraport_list=”|none” salesforce_list=”|none” sendinblue_list=”|none” success_action=”redirect” success_redirect_url=”https://shoppermarketingexperts.com/wp-content/uploads/2020/10/Shopper-Economics-SME.pdf” /][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_divider show_divider=”off” _builder_version=”3.19.18″]

      [/et_pb_divider][/et_pb_column][/et_pb_row][/et_pb_section]