About this course
The shopper is at the heart of the shopper marketing mix. We build this mix based on our understanding of who the shopper is and what their needs are. In addition, we consider three key elements: availability, communication and offer.
In this course we have an in-depth look at the importance of availability and the four shopper outcomes you can expect, should her preferred product not be on the shelf.
This course looks at the importance of ensuring your product is always available to the shopper.
Marketing professionals in the consumer goods or retail industry, wanting insight into shopper behaviour – particularly focussing on when the shopper’s product of choice is not available.