About this course
Different shoppers use different outlets in different ways. Furthermore, different retail and e-tail environments have different potentials to influence a purchase decision: by knowing where the highest potential to influence lies, the shopper marketer can identify where to focus his efforts.
This course explores how that potential can lie in surprising places.
This course will teach you how to recognize and maximise the unexpected influence of certain channels.
Marketing professionals in the consumer goods or retail industry, interested in identifying which channels have the most influence on their shoppers’ purchase decision.