19: Online Channels
About this course
As online environments become increasingly ubiquitous, new channels are forming. The online world’s flexibility and capacity to inform consumers, and concurrently influence shoppers, is both incredible and daunting for the modern day marketer.
In this course we look at the impact of online channels on your business. We gain insight into the enormity of the digital shift, how it has liberated millions and what it means for retailers today.
We also explain how you can capitalize on the benefits of online channels and how retail environments may change in the future.
This course will give you insight into the impact of online channels.
Marketing professionals in the consumer goods or retail industry, interested in understanding the impact of online channels and how it could change their existing marketing efforts.
45 minutes
Course Curriculum
| ES3C02U01 – The Nature of Online Channels | 00:10:00 | ||
| ES3C02U02 – The Digital Change | 00:15:00 | ||
| ES3C02U03 – Retail in the Future | 00:10:00 | ||
| ES3C02U04 – From Bricks to Clicks: The Changing World of Retail and How to Prioritize Channels | 00:10:00 | ||
| ES3C02Q01 | 01:00:00 |
