Setup Menus in Admin Panel

18: Defining Channels

40 STUDENTS ENROLLED

About this course

This course discusses the process in defining a channel and the role channels play in enabling companies to create consistency within diversity.

It unpacks the three keys for defining channels, as well as the factors to consider when defining how complex your channels should be.

You will learn how to define a channel through the use of shopper understanding.

Marketing professionals in the consumer goods or retail industry, interested in defining their channels more accurately, in order to maximise and streamline marketing efforts.

About 1 hour 30 minutes

Course Curriculum

ES3C01U01 – Introduction 00:05:00
ES3C01U02 – Traditional Medical Halls and Full Service Medical Halls Example 00:05:00
ES3C01U03 – Defining Channels 101 Podcast 00:07:00
ES3C01U04 – Commercial Characteristics 00:10:00
ES3C01U05 – Three Keys for Defining Channels 00:30:00
ES3C01U06 – Three Factors to Consider 00:05:00
ES3C01U07 – From Bricks to Clicks: The Changing World of Retail and How to Prioritize Channels 00:15:00
ES3C01Q01 01:00:00
ES3C01U08 – Define Your Channels 00:15:00
TAKE THIS COURSE
  • Price Options +
  • UNLIMITED ACCESS

Download Expert Insights On Retail Marketing – 2019 Guide

Add your details below to download the guide.

By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

Thank you for taking the time to get in touch with us?

Simply fill in your information below and we will reply as soon as we can.

    By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

    Thank you for your interest in our FREE podcast.

    Simply fill in your information below and listen to the podcast.

      By submitting your details, you agree to our terms and that you have read our data use policy, including our cookie use.

      Thank you for your interest in our FREE podcast.

      Simply fill in your information below and download the podcast.

      [contact-form-7 404 "Not Found"]

      Thank you for your interest in our Shopper Economics download

      Simply fill in your information below and download