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About this course

This course discusses the process in defining a channel and the role channels play in enabling companies to create consistency within diversity.

It unpacks the three keys for defining channels, as well as the factors to consider when defining how complex your channels should be.

You will learn how to define a channel through the use of shopper understanding.

Marketing professionals in the consumer goods or retail industry, interested in defining their channels more accurately, in order to maximise and streamline marketing efforts.

About 1 hour 30 minutes

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48 STUDENTS ENROLLED

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