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About this course 

You understand the importance of segmenting your shoppers, but do you know how to effectively prioritise these segments?

The prioritization of shopper segments is done by understanding the potential value that the segment represents and the relative ease or difficulty of realizing that potential. The segments at the top of your list should be those that represent the biggest opportunity and are relatively easy to influence.

This course unpacks the factors to be considered when evaluating the difficulty level of realizing the opportunity a segment represents; how to develop objectives; and how to use them as an input to channel prioritization and create shopper strategies and tactics.

This course will teach you how to effectively prioritize high-value shopper segments in order to achieve profitable results.

Marketing professionals in the consumer goods or retail industry, interested in knowing how to prioritize their shopper segments in order to identify those presenting the biggest opportunity and ease of influence. 

About 30 minutes

  • Price Options +
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57 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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