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About this course 

Segmentation of customers is arguably the most fundamental concept in marketing. Without segmentation, it is not possible to target; and without targeting, the positioning of your product will be generic.

This course looks at the essence and benefits of segmenting shoppers, the different criteria that exists, as well as segmentation differentiators. The content also includes a dynamic webinar on how to practically build a shopper segment.

You will learn how to determine high-value shopper segments within a market.

Marketing professionals in the consumer goods or retail industry, interested in understanding and applying shopper segmentation to more effectively target their marketing mix.

About 1 hour 30 minutes

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58 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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