13: Consumption Opportunities
About this course
Marketers can no longer afford to only focus on sales. Consumption is the real deal breaker. And the reason being, is that the only way sales are sustained is through a parallel increase in consumption. The more efficiently a company can drive consumption, the greater the return on effort and investment will be.
In this course, we look at ways to drive consumption, as well as the key elements that describe a consumption opportunity.
How to drive and identify consumption opportunities.
Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in shopper marketing will particularly benefit from this course.
About 2 hours, 30minutes
|ES1C02U01 – Consumption vs. Sales||00:05:00|
|ES1C02U02 – Most Valuable Shoppers||00:05:00|
|ES1C02U03 – Prioritizing Shoppers||00:05:00|
|ES1C02U04 – One Price Fits All||00:05:00|
|ES1C02U05 – A Consumption Opportunity||00:05:00|
|ES1C02U06 – Shoppers and Consumption Opportunities||00:05:00|
|ES1C02U07 – Driving Consumption of Your Brand Webinar||01:00:00|
|ES1C02U08 – Consumer Questions||00:25:00|
|ES1C02U09 – Want to Build Shopper Understanding? Start with the Consumer!||00:05:00|
|ES1C02U10 – Target Shoppers to Unlock Additional Consumption||00:05:00|
|ES1C02U11 – Cats Don’t Buy Litter, but Men Buy Perfume||00:30:00|