13: Consumption Opportunities


About this course 

Marketers can no longer afford to only focus on sales. Consumption is the real deal breaker. And the reason being, is that the only way sales are sustained is through a parallel increase in consumption. The more efficiently a company can drive consumption, the greater the return on effort and investment will be.

In this course, we look at ways to drive consumption, as well as the key elements that describe a consumption opportunity.

How to drive and identify consumption opportunities.

Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in shopper marketing will particularly benefit from this course. 

About 2 hours, 30minutes

Course Curriculum

ES1C02U01 – Consumption vs. Sales 00:05:00
ES1C02U02 – Most Valuable Shoppers 00:05:00
ES1C02U03 – Prioritizing Shoppers 00:05:00
ES1C02U04 – One Price Fits All 00:05:00
ES1C02U05 – A Consumption Opportunity 00:05:00
ES1C02U06 – Shoppers and Consumption Opportunities 00:05:00
ES1C02U07 – Driving Consumption of Your Brand Webinar 01:00:00
ES1C02U08 – Consumer Questions 00:25:00
ES1C02U09 – Want to Build Shopper Understanding? Start with the Consumer! 00:05:00
ES1C02U10 – Target Shoppers to Unlock Additional Consumption 00:05:00
ES1C02U11 – Cats Don’t Buy Litter, but Men Buy Perfume 00:30:00
ES1C02Q01 00:30:00
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