12: Consumer vs. Shopper Needs
About this course
As we’ve established, the consumer and the shopper are two distinct entities. For this reason, shopper marketing can’t only be about shoppers; it also needs to speak to the consumers.
Join us as we look at the significant difference between consumer marketing and shopper marketing, and unpack how marketers can effectively use these two strategies in partnership.
How to distinguish the difference between the needs of the consumer and the shopper, and effectively engage with these two entities.
Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in shopper marketing will particularly benefit from this course.
About 1 hour
|ES1C01U01 – Introduction||00:05:00|
|ES1C01U02 – Shopper vs. Consumer||00:05:00|
|ES1C01U03 – Consumer and Shopper Thoughts||00:05:00|
|ES1C01U04 – Differentiating Between Shopper and Consumer Podcast||00:15:00|
|ES1C01U05 – Cats Don’t Buy Litter, but Men Buy Perfume||00:30:00|
|ES1C01U06 – Consumer Marketing and Shopper Marketing Partnerships||00:05:00|