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About this course 


Good news: promotions aren’t only bad! When used correctly and at the correct time, they can add true value to a brand. Join us as we look at three cases in which a promotion can add value:

  1. when the product on promotion is substitutional,
  2. if a promotion causes an increase in consumption,
  3. or if successfully lures shoppers from a competitor’s brand.

 

How to use discounting effectively, in order to add real value to the brand and benefit both manufacturer and retailer.

Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in costing and profit margins will especially benefit from this course.

About 2 hours, 10minutes

  • Price Options +
  • UNLIMITED ACCESS
53 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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