11: The Value in Discounting
About this course
Good news: promotions aren’t only bad! When used correctly and at the correct time, they can add true value to a brand. Join us as we look at three cases in which a promotion can add value:
- when the product on promotion is substitutional,
- if a promotion causes an increase in consumption,
- or if successfully lures shoppers from a competitor’s brand.
How to use discounting effectively, in order to add real value to the brand and benefit both manufacturer and retailer.
Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in costing and profit margins will especially benefit from this course.
About 2 hours, 10minutes
|IS1C03U01 – Promotions Aren’t All Bad||00:05:00|
|IS1C03U02 – Promotions and Consumption||00:05:00|
|IS1C03U03 – Guinness’ Genius Promotion||00:05:00|
|IS1C03U04 – The Ways Discounts Add Value Webinar||01:00:00|
|IS1C03U05 – Effective In-Store Activity||00:20:00|
|IS1C03U06 – The True Cost Of Discounting||00:35:00|