10: The True Cost of Discounting for the Retailer
About this course
Although retailers often benefit financially from a promotion – while the manufacturer carries the cost – it is important to understand that there are actually hidden costs for the retailer to absorb too.
What it costs for a retailer to sell discounted goods.
Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in costing and profit margins will especially benefit from this course.
About 1 hours, 10minutes
|IS1C02U01 – The Hidden Costs of Discounts to the Retailer||00:05:00|
|IS1C02U02 – The Truth About Nielsen Data||00:05:00|
|IS1C02U03 – The Strain on the Supply Chain||00:05:00|
|IS1C02U04 – Increasing Sales Without Promotions||00:20:00|
|IS1C02U05 – The True Cost of Discounting||00:35:00|