10: The True Cost of Discounting for the Retailer


About this course 

Although retailers often benefit financially from a promotion – while the manufacturer carries the cost – it is important to understand that there are actually hidden costs for the retailer to absorb too.

What it costs for a retailer to sell discounted goods.

Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in costing and profit margins will especially benefit from this course. 

About 1 hours, 10minutes

Course Curriculum

IS1C02U01 – The Hidden Costs of Discounts to the Retailer 00:05:00
IS1C02U02 – The Truth About Nielsen Data 00:05:00
IS1C02U03 – The Strain on the Supply Chain 00:05:00
IS1C02Q01 00:30:00
IS1C02U04 – Increasing Sales Without Promotions 00:20:00
IS1C02U05 – The True Cost of Discounting 00:35:00
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