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About this course 


Many marketers are under the misconception that discounting their products will lead to increased sales and positive brand growth. The true impact however, is not only detrimental to a company’s profit margin, but may lessen a brand’s value in the eyes of the shopper. Manufacturers in effect, train shoppers to only buy on sale – creating an unsustainable bargain hunting culture.  

Join us for an in-depth look at the true cost and long-term effects of discounting to the brand.

How and why discounting does not create the desired behavior in shoppers, or drive profitable brand growth.

Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in costing and profit margins will especially benefit from this course. 

About 1 hours, 10minutes

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58 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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