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About this course 


We look at redefining the consumer goods business model from the perspective of three different customers: 1) the consumer who uses the product, 2) the shopper who purchases the product, 3) and the retail customer who buys it for resale.

Ultimately, the secret to success is implementing a marketing strategy that targets each of these three customers and changes their respective behaviour. This course aims to show you how to redefine your business model in order to do just that.

How to redefine the consumer goods business model from the perspective of three different customers. 

Marketing and sales professionals in the consumer goods or retail industry, with a specific interest to grow their understanding of all three customers. 

About 2 hours 

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477 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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