04: What Is Shopper Marketing?
About this course
Successful companies who are rapidly growing their profits and market share in today’s challenging economy, all have one thing in common: they have reinvented their business model and they understand the importance of shopper marketing.
The recipe for success is moving away from traditional marketing methodologies and realising that there are in fact three customers that manufacturers should engage with: retailers, consumers and shoppers.
If you would like to sharpen your understanding of this revolutionary approach, this course is for you!
This course will define and unpack the essence of shopper marketing, as well as debunk common shopper marketing myths.
Marketing and sales professionals in the consumer goods or retail industry, who are eager to become shopper marketing experts.
About 1 hour, 20 minutes
|BS2C01U01 – A New Business Model||00:05:00|
|BS2C01U02 – Consumers and Shoppers Are Not the Same||00:05:00|
|BS2C01U03 – A Shopper Marketing Definition||00:10:00|
|BS2C01U04 – Debunking Shopper Marketing Myths||00:20:00|
|BS2C01U05 – The Shopper Marketing Differentiator||00:05:00|
|BS2C01U06 – The Case for Beer||00:05:00|
|BS2C01U07 – The Shopper Marketing Revolution||00:30:00|