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About this course 


Successful companies who are rapidly growing their profits and market share in today’s challenging economy, all have one thing in common: they have reinvented their business model and they understand the importance of shopper marketing.

The recipe for success is moving away from traditional marketing methodologies and realising that there are in fact three customers that manufacturers should engage with: retailers, consumers and shoppers.

If you would like to sharpen your understanding of this revolutionary approach, this course is for you!

This course will define and unpack the essence of shopper marketing, as well as debunk common shopper marketing myths. 

Marketing and sales professionals in the consumer goods or retail industry, who are eager to become shopper marketing experts. 

About 1 hour, 20 minutes 

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898 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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