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About this course 


Marketers can no longer afford to only focus on sales. Consumption is the real deal breaker. And the reason being, is that the only way sales are sustained is through a parallel increase in consumption. The more efficiently a company can drive consumption, the greater the return on effort and investment will be.

In this course, we look at ways to drive consumption, as well as the key elements that describe a consumption opportunity.

How to drive and identify consumption opportunities.

Marketing and sales professionals in the consumer goods or retail industry. Those with a special interest in shopper marketing will particularly benefit from this course. 

About 2 hours, 30minutes

  • Price Options +
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57 STUDENTS ENROLLED

NEW! Effective retail marketing course

This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs. From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.

We have packages to suit all budgets so please click on the image below to learn more about how you can maximize the potential of retail marketing programs.

Integrated Strategic Shopper Marketing Course

Are you interested in establishing a more effective approach to marketing? TAKE ACTION TODAY AND GET OUR INTEGRATED STRATEGIC SHOPPER MARKETING COURSE.

A comprehensive guide for establishing a more effective marketing approach, by integrating consumer, shopper and retail marketing. Make your marketing decisions and choices count. Align with the strategic driving forces of your business when you purchase Integrated Strategic Shopper Marketing.

Exclusive Webcasts

Part 4: Effective Investment

 
Part 3: Channel prioritisation

 

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Download Expert Insights On Retail Marketing – 2019 Guide

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