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Home forums 23: Communication What messages are required to guide your shopper along the path to purchase? Reply To: What messages are required to guide your shopper along the path to purchase?

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Home forums 23: Communication What messages are required to guide your shopper along the path to purchase? Reply To: What messages are required to guide your shopper along the path to purchase?

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Brenda Mapane
Participant

In Store Loyalty Program Platforms/Announce new news (new variants/new sku etc.)

Brand Ambassadors/Educate on new news to turn shopper into new buyer

Product Positioning/On Pack Communication to drive repeat purchase motivator

Smartphone/Reminder to repurchase

 

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