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Home › forums › 23: Communication › What messages are required to guide your shopper along the path to purchase? › Reply To: What messages are required to guide your shopper along the path to purchase?

Reply To: What messages are required to guide your shopper along the path to purchase?

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Home › forums › 23: Communication › What messages are required to guide your shopper along the path to purchase? › Reply To: What messages are required to guide your shopper along the path to purchase?

December 19, 2019 at 11:17 am #8971

Troy Petzer
Participant

1. on social media/digital/billboards/tv/radio before the shopper enters the store.  the messages would be informative, educational and disruptive ie sparks interest.

2.  On broadsheets outside the store informing of any specials and promotions on the product.

3.  Inside the store there can be aisle disrupters showing the shopper where to look for the product and also if there are any specials and promos.

4.  Inside the store brand ambassadors informing, seeding/trialing getting the shopper interested in the product and guiding them to buy.

5.  Merchandising and stock of the product on shelf- use main shelf 1st and then cross merchandising secondary.

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