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BILLY LASCARIS


Solutioneer, entrepreneur, consultant, business leader and marketer


CLIENT REVIEWSBOOK TRAINING

MIKE ANTHONY



I am a speaker, writer, consultant, trainer & coach. I make brands grow at retail.


CLIENT REVIEWSBOOK TRAINING

ABOUT ME



As Managing Director of Matriarch a multi-experience marketing agency that uses human engagement to change behaviour. We capture attention and connect through creative concepts that are audience-led and media agnostic. We deliver and amplify the engagement through spaces, experiences & content.

We seek out meaningful insights and always look to create the most time and budget efficient way of achieving a Return On Marketing Objectives.  

We manage and implement both small and large scale projects that shift perception and create action that delivers sales.


As a marketer who has worked across many different disciplines: advertising agencies; promotional marketing agencies; sponsorship consulting agencies and experiential, in store and shopper I do not think in boxes. I look for ideas that can connect across all touchpoints to create impact.

I have worked across multiple sectors: banking; information communication technology/telecoms; consumer packaged goods; fast-moving consumer goods; liquor and beverages; passenger vehicles OEM; retail and e-commerce; insurance and medical; pharmaceutical and a number of others.

I am experienced in multiple markets namely the USA, UK, Europe, Africa and the Middle East.

AREAS OF EXPERTISE


Brand Strategy

Consumer Marketing

LEAD GENERATION

CLIENT REVIEWS


  • “Working with Billy has been an absolute pleasure. He is a true professional who shows commitment and passion to his work. He adds immense value by his creative and thinking abilities, and displays initiative and integrity in his approach. He also has a mature and responsible outlook and thoroughly reliable.”

    ICT provider Africa and Middle East

  • “Billy conceptualized and oversaw the implementation of a global initiative to leverage our sponsorship of a team at the Tour De France. He created a meaningful role for our product/brand in an attention-grabbing and impactful way.”

    Global Wine Brand USA; Europe and Africa

  • “Billy assisted us in developing unique concepts that connected with our key growth audience. The platforms and campaigns assisted in getting our brand to resonate better, win some awards and most importantly delivered new customers.”

    Top African Bank

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