Toby is an expert in Shopper Marketing and Customer Development, an author, consultant, speaker, and business leader. He excels in building capability in people, presenting keynote addresses, and delivering vibrant and engaging seminars and workshops.
Life-long love affair with the global consumer goods industry – incredible insight into every sphere of the field. Well-followed influencer, author, speaker, coach and expert thought leader in the space.
Practical, insights-driven, results-oriented strategist and capabilities specialist. Helping organizations develop and activate new abilities to win. Specialties include business strategy, vision & change.
Awarded and recognized expert – worked in various roles across category, shopper and brand marketing – helping retailers, brands and wholesalers grow through agile tech, product and innovation.
Dr Jane Fenner
Brand, Consumer and Shopper Expert - proven excellence in identifying and unlocking synergy between business needs, human motivators, and creative expression - doctorate in interdisciplinary cultural analysis.
01 5-part high impact video series
02 Episode descriptions and key highlights
03 Relevant articles
04 Additional bonus content
- Online course SME
- Shopper Economics workbook
- 2 x E-Books
- Podcast case study
You will learn how to:
Create truly effective activities that drive the consumption of your brand
Improve the shopping experience of your customers
Improve the return on your retail investment for the long term
Increase the profitability of your business and retail partners
The HIGH IMPACT SHOPPER ECONOMICS content helps you connect with your shoppers, build resilience in times of disruption and capitalize on the right opportunities, with the right shoppers, at the right time - it includes:
• A 6-part high impact video series - over 2 hours
• Episode descriptions and key highlights:
1. The Post-Pandemic shopper
2. Capitalizing on opportunities
3. In-store changes and budgets
4. Shopper & customer-centric growth
5. Rapid transformation and agility
6. Value resilience in 2021
• Relevant articles
Additional BONUS content: Free course from SME | Shopper Economics workbook | Podcast case study | Ebooks