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- Private: Mondelez Student Forum
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- 1 shopper buys different dependng the mission and the environment4 years, 11 months ago
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General Discussion
General discussions for Shopper Marketing Expert Members
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- Reply To: How To Attain Maximum Buyers for Product Promotion?1 year, 9 months ago
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01: The History of Manufacturing
Discussion topics related to this course and it's content.
- 1
- Reply To: How has the history of manufacturing impacted your business?6 years, 5 months ago
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02: The Age of the Shopper
Discussion topics related to this course and it's content.
- 1
- Reply To: How has the "age of the shopper" affected you and your business?6 years, 5 months ago
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03: The $200 Billion Crime
Discussion topics related to this course and it's content.
- 1
- Are promotions a good investment for you?7 years, 7 months ago
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04: What Is Shopper Marketing?
Discussion topics related to this course and it's content.
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- Reply To: How would you define shopper marketing?1 year, 9 months ago
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05: Three Different Customers
Discussion topics related to this course and it's content.
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- What are the consequences of using the old business model?7 years, 7 months ago
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06: The Five Step Process
Discussion topics related to this course and it's content.
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- How is the five step model different from your current practice?7 years, 7 months ago
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07: An Example of the Five-Step Process
Discussion topics related to this course and it's content.
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- What did you learn from the Sony example?7 years, 7 months ago
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08: Implications of the Five-Step Process
Discussion topics related to this course and it's content.
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- Reply To: Which of the implications of the five step process does your organization need?7 years, 5 months ago
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09: The True Cost of Discounting for the Brand
Discussion topics related to this course and it's content.
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- What does discounting do to your brand's value?7 years, 7 months ago
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10: The True Cost of Discounting for the Retailer
Discussion topics related to this course and it's content.
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- What actions can you take with retailers to increase sales without promotions?7 years, 7 months ago
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11: The Value in Discounting
Discussion topics related to this course and it's content.
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- When should you use discounts?7 years, 7 months ago
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12: Consumer vs. Shopper Needs
Discussion topics related to this course and it's content.
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- Who has your marketing efforts been targeting, consumers or shoppers?7 years, 7 months ago
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13: Consumption Opportunities
Discussion topics related to this course and it's content.
- 1
- Why must you think about the consumer in order to do good shopper marketing?7 years, 7 months ago
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14: Persuading Shoppers
Discussion topics related to this course and it's content.
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- Reply To: How do you change shopper behavior along the path to purchase?7 years, 2 months ago
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15: Shopper Research
Discussion topics related to this course and it's content.
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- Why is conducting great shopper research so important?7 years, 6 months ago
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16: Shopper Segments
Discussion topics related to this course and it's content.
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- What are your high-value shopper segments?7 years, 6 months ago
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17: Prioritizing Segments
Discussion topics related to this course and it's content.
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- Which shopper segments are high-value for your brand?7 years, 6 months ago
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18: Defining Channels
Discussion topics related to this course and it's content.
- 1
- How do you define your channels?7 years, 3 months ago
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19: Online Channels
Discussion topics related to this course and it's content.
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- What impact do online channels have on your business?7 years, 3 months ago
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20: Unexpected Influence
Discussion topics related to this course and it's content.
- 1
- Which channels have greatest influence over your shopper?7 years, 2 months ago
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21: Prioritizing Channels
Discussion topics related to this course and it's content.
- 1
- Which channels should you prioritize?7 years, 2 months ago
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22: Availability
Discussion topics related to this course and it's content.
- 1
- What do you want shoppers to do? How does that impact ranging and merchandising?7 years, 1 month ago
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23: Communication
Discussion topics related to this course and it's content.
- 1
- Reply To: What messages are required to guide your shopper along the path to purchase?4 years, 8 months ago