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Talking with Toby – Trevor Ponquett – Benefits Effective Retail Marketing

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Toby Desforges speaks to a leading marketeer, Trevor Ponquett from Amka – one of Africa’s largest players in consumer goods. Trevor shares how Total Marketing has driven major improvements in sales, margin and retail engagement.

Hear how Trevor and his team:

  • Achieved phenomenal results
  • Drove category growth
  • Served their shoppers more effectively
  • Achieved mutual growth with their retail customers
  • Grew their business substantially

“This is by far the most interesting discussion I have had on this subject in some time” – Toby Desforges

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