In the last 25 years I have developed international experience in the areas of Trade and Shopper Marketing in the Consumer & Retail Industries. In the last 7 years I have focused on the analysis of emotions and the impact on Shopper Behavior across different channels and categories with the aim of developing more effective marketing activities within stores.
During this period, I have collaborated with multinational companies such as Shell Select, Disensa, Lafarge Holcim, Coca Cola, Diageo, BAT or Fonterra, and have being involved in the initial stages of numerous startup companies in Latin America.
AREAS OF EXPERTISE
"I had the opportunity to work with Carlos on a project in Brazil. He is an excellent, committed professional, understands the consumer business, and is highly customer-oriented. He was always ready to transfer his knowledge. I highly recommend his work"
VP People & Performance LATAM
"Carlos has a strong knowledge of market access, commercial and marketing strategies, as well as a complete systemic vision. It recommends strategic acceleration and growth paths which are important for organizations willing to accelerate growth. Our projects with Carlos have always been successful."
Director of Sales – Brazil
"I had the opportunity to work with Carlos on two occasions. The end results were above expectations, serving as the basis for our future decision-making. We have been able to further innovate our retail, improve our customer loyalty with a stronger proposal and have, as a consequence, achieved better results."
Director Retail business – Brazil
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