ABOUT ME
In the last 25 years I have developed international experience in the areas of Trade and Shopper Marketing in the Consumer & Retail Industries. In the last 7 years I have focused on the analysis of emotions and the impact on Shopper Behavior across different channels and categories with the aim of developing more effective marketing activities within stores.
During this period, I have collaborated with multinational companies such as Shell Select, Disensa, Lafarge Holcim, Coca Cola, Diageo, BAT or Fonterra, and have being involved in the initial stages of numerous startup companies in Latin America.
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AREAS OF EXPERTISE
Strategy
Trade Marketing
Business Development
CLIENT REVIEWS
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