ADELE GORDON


I am an experienced and commercially astute Customer and Shopper Marketing Specialist with a passion to help brands and retailers make meaningful connections with shoppers in-store and online.


CLIENT REVIEWSBOOK TRAINING

ADELE GORDON



I am an experienced and commercially astute Customer and Shopper Marketing Specialist with a passion to help brands and retailers make meaningful connections with shoppers in-store and online.


CLIENT REVIEWSBOOK TRAINING

ABOUT ME



Throughout my career I have benefitted from working in various Sales and Marketing roles within Global Consumer Goods and Liquor businesses including Unilever, Diageo and Carlton & United Breweries.

My breadth of experience across roles and responsibilities in category, shopper, customer, trade and brand marketing has enabled me to build capability and add value in multiple disciplines and industries.


I have a keen interest in understanding Retailers and Shoppers, and have seen that leveraging Customer and Shopper Insights can deliver a competitive advantage and commercial growth. I specialize in driving Customer-Centricity and Shopper-Led thinking in organizations and I help Brand, Agency and Retail clients unlock the power of Shopper Marketing.

AREAS OF EXPERTISE


Shopper Marketing

Customer Insight

Insight Into Action

CLIENT REVIEWS


  • “Adele is an exceptional customer and shopper marketing professional with an in-depth knowledge of shopper motivations and behaviours. She has the uncanny ability to identify key insights, translate into action and project manage the implementation.”.

    Director – Australia & New Zealand

  • “We couldn’t have achieved the exceptional outcome without Adele’s skills and support.
    Her attention to detail and focus was inspiring.”

    General Manager – Australia

  • “What I most admired about Adele was the knowledge and passion she had in regards to the everyday Australian shopper.”

    General Manager – Australia

BOOK A TRAINING SESSION


If you’d like to book a training session with Adele Gordon, please complete the form below and someone from our team will get back to you soon!


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