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Colleen Francis



MD Future Shopper (Pty) Ltd – Shopper Marketing Consultant and Mentor




“…instrumental in the formation of the shopper marketing function…”



How long have you been in the FMCG market?


I have more than 30 years of experience in the FMCG market, where I’ve headed up Sales, Customer and Shopper Marketing teams.



What is Tiger Brands and what is your involvement with them?


I was instrumental in the formation of the shopper marketing function within Tiger Brands, South Africa’s biggest packaged goods food company.



Where are you now, and what are you up to?


Currently located in Johannesburg South Africa, I now help FMCG companies to formulate effective shopper marketing strategies and develop individual and team based Shopper Marketing capability.


 
 

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