Effective retail marketing
Maximizing the potential of retail marketing programs
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Effective retail marketing will ensure that you deliver
This one-of-a-kind program is unique in offering a comprehensive toolkit for creating effective in-store marketing programs
From planning to activity post-evaluation, a program participant will be guided through the process used by industry experts and leading CPG companies to achieve success in today’s competitive and evolving retail environment.
Inclusive of a competency self-assessment and a take-home, fully interactive promotional evaluation tool, this is the definitive guide for shopper marketing teams.
You will learn how to:
Integrate retail programs into the total marketing approach for brands
Efficiently approach planning, implementing and evaluating programs
Link in-store activities to the underlying consumption drivers that build your brand in the long term
Better understand and influence the shoppers in your customers’ stores
Identify which shoppers to target and pin-point the right activities in the right stores
Set clear objectives for behavioural change amongst target shoppers
Target investment towards activities that are most likely to deliver the results you need
Map out who is important in the retailer’s decision-making process and how to communicate with these players
Build better retail proposals that get buyer’s support
Pre-and post-evaluate activities using accessible tools
Become a marketing expert in the retail environment with this high-impact and content-rich program
PODCASTS
VIDEOS
BLOGS
WEBCASTS
QUIZZES
Bite-sized content available on any device
featured in 10 online learning modules
01 Why we need a new approach
02 New approach to designing marketing programs for retail
03 Identifying consumption opportunities
04 Setting shopper objectives
05 Defining channels
06 Prioritising channels
07 The Marketing Mix
08 Anticipating Returns
09 Securing Retail Execution
10 Evaluating Performance
Effective retail marketing provides a step-by-step framework for positively influencing behaviour along the path to purchase, as guided by the experienced hands of leading marketing authorities and best-selling authors, Toby Desforges and Mike Anthony, together with Dr Jane Fenner, a seasoned marketing and shopper expert.
How will effective retail marketing impact your business?
This learning journey equips you with the skills to develop effective retail marketing . You will learn a holistic set of strategies – a “Total Marketing” ™ approach – that views consumer, shopper and customer marketing as integrated and vital counterparts in driving sustainable business growth.
Enrich your effective retail marketing learning journey
Now available in in USA, South America, UK and EU, South East Asia and South Africa.
Meet some of our experienced facilitators
Looking to invest in leading edge retail and shopper marketing capabilities for your team or business?
We offer online instructor-led or blended experiences. Check out our options for a more engaging learning experience:
Six-month instructor-led program as guided by our expert participant champion, Dr Jane Fenner
Branded onboarding and giveaways to enhance your team’s participation and engagement
Introductory onsite workshop establishing core principles and frameworks
– including a full competency assessment with evaluation and recommendations
Impactful online coaching sessions with marketing experts from around the globe
Learn more about the blended options below:
Start today
and become a Retail Marketing Expert with our special limited time launch offer
Learn on your own Looking to take on the learning journey on your own?
Online instructor led Looking to take the online instructor learning journey as a team?
Full journey Looking to take on the full-blended learning journey as a team for maximum impact?
Prices exclude any venue hire, catering, travel and accommodation costs. Subject to change without notice; subject to change based on country specific tax/vat tariffs implications.
