Shopper

How to prioritize high-value shopper segments

So, you have already identified your shopper segments. But, how do you prioritize the most important and high-value segments? The reason prioritization is important, is that it helps you understand …Read More

Profile PhotoToby DesforgesOctober 26, 2017

10 Shopper Marketing Influencers You Should Follow

Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. …Read More

Profile PhotoOlga YurovskiAugust 22, 2017

The Heart of Effective Shopper Marketing

Shopper marketing has the potential to transform the performance of consumer goods companies. Unfortunately this potential is being missed by many as whilst shopper marketing is becoming ubiquitous, effective shopper marketing is still too often elusive.Read More

Profile PhotoMike AnthonyJanuary 23, 2017

Want to Build Shopper Understanding? Start with the Consumer!

Yes, I did say consumer. It’s not a mistake! Those of you who have taken a few of our courses will know that I am a strong advocate for understanding the differences between consumers and shoppers, so I guess this might seem strange. But I’ll say it again. If you really want to build your shopper understanding, you need to start with consumers.Read More

Profile PhotoMike AnthonyJanuary 23, 2017