02: The Age of the Shopper
About this course
We are in the midst of a revolution in the way consumers and shoppers interact with the products they buy. Shoppers have found themselves in the driver’s seat, leaving manufacturers and marketers in the dust. Gaining insight into the situation, we look at three dramatic changes that shifted the power from the manufacturer to the shopper.
You will learn about the three major changes we’ve seen over the past few decades and how these changes have established that “the age of the shopper” is now.
Marketing and sales professionals in the consumer goods or retail industry, interested in understanding the power shift from manufacturer to shopper, and how they should adjust their marketing efforts accordingly.
About 2 hours
|BS1C02U01 – Three Changes||00:15:00|
|BS1C02U02 – Three Changes Webinar||01:00:00|
|BS1C02U03 – The Age of the Shopper||00:10:00|
|BS1C02U04 – Three Changes That Place The Shopper At The Center Of The Equation||00:30:00|
|BS1C02U05 – Shopping Then and Now||00:10:00|