05: Three Different Customers

140 STUDENTS ENROLLED

About this course 


We look at redefining the consumer goods business model from the perspective of three different customers: 1) the consumer who uses the product, 2) the shopper who purchases the product, 3) and the retail customer who buys it for resale.

Ultimately, the secret to success is implementing a marketing strategy that targets each of these three customers and changes their respective behaviour. This course aims to show you how to redefine your business model in order to do just that.

How to redefine the consumer goods business model from the perspective of three different customers. 

Marketing and sales professionals in the consumer goods or retail industry, with a specific interest to grow their understanding of all three customers. 

About 2 hours 

Course Curriculum

BS2C02U01 – Three Customers 00:10:00
BS2C02U02 – Three Customers Podcast 00:05:00
BS2C02U03 – The Beer Shopper 00:10:00
BS2C02U04 – Changing Shopper Behavior 00:05:00
BS2C02U05 – The Three Customers Webinar 01:00:00
BS2C02U06 – The Shopper Marketing Revolution 00:30:00
BS2C02Q01 00:30:00
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