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How to prioritize high-value shopper segments

So, you have already identified your shopper segments. But, how do you prioritize the most important and high-value segments? The reason prioritization is important, is that it helps you understand …Read More

Profile PhotoToby DesforgesOctober 26, 2017

What Do You Need To Know When Collecting Data

Podcast Script How do you go about doing research? And how do you know what you should be researching? There are 4 areas to understand: About the consumer About the …Read More

Profile PhotoToby DesforgesSeptember 14, 2017

Shopper Marketing Experts hits Vegas

So a little over two months after officially launching Shopper Marketing Experts, we have partnered with the awesome team at Learning Evolution and are getting ready for the bright lights …Read More

Profile PhotoToby DesforgesMay 9, 2017

Have a cup of coffee on us…

We know that as a marketer things have become a whole lot more complex and that sometimes you just want to sit down, take a break, and sip on a …Read More

Profile PhotoJasonMarch 12, 2017