Shopper Marketing

9 things I wish brand managers knew about Shopper Marketing

In my 15-plus years in CPG marketing, I had a chance to work in both HQ-based brand marketing teams and field-based shopper marketing teams. These teams often work hand-in-hand, but …Read More

Profile PhotoOlga YurovskiJanuary 22, 2018

Exclusive Interview with Jennifer Hale from Coca-Cola

Shopper Marketing, Coca-Cola and the digital onslaught Just before the recording of our October webinar, Toby Desforges grabbed the opportunity to have an in-depth chat to Jennifer Hale, Coca-Cola’s Global …Read More

Profile PhotoToby DesforgesDecember 12, 2017

Understanding the Holiday Shopper

The modern shopper marketer is typically armed with loads of shopper data. But as the holiday season approaches, shopper marketers beware. Much of your data might be of limited use …Read More

Profile PhotoMike AnthonyNovember 6, 2017

How to recognize and manage shopper marketing scope creep

Despite the promise of automation and greater employee productivity, our jobs seem to stress us out more than ever. Shopper marketing professionals, for many reasons, are affected with productivity and scope …Read More

Profile PhotoOlga YurovskiOctober 8, 2017

10 Shopper Marketing Influencers You Should Follow

Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. …Read More

Profile PhotoOlga YurovskiAugust 22, 2017

Unilever – Is a Centralized Marketing Structure a Good or Bad Idea?

Unilever was recently in the press for making big changes to its marketing. Following the drive to zero-based budgeting, and the monster acquisition of Dollar Shave Club, Unilever announced a significant centralization of its marketing structure. Is this a good move? Read on to learn more.Read More

Profile PhotoMike AnthonyAugust 14, 2017