in-store marketing

The Future of Shopper Metrics

Technology is rapidly changing the availability, affordability, and efficiency of creating and tracking shopper marketing metrics. There is a continuous stream of activity as organizations strive to create better ways of understanding exactly what happens in a store.Read More

Profile PhotoMike AnthonyJuly 3, 2017

P&G are ready to give it a go – do you need to cut discounts?

When P&G do anything, the world of consumer goods takes a look. In our latest podcast Mike Anthony and I are talking a little bit about a new concept by …Read More

Profile PhotoToby DesforgesMay 5, 2017