How to recognize and manage shopper marketing scope creep

Despite the promise of automation and greater employee productivity, our jobs seem to stress us out more than ever. Shopper marketing professionals, for many reasons, are affected with productivity and scope …Read More

Profile PhotoOlga YurovskiOctober 8, 2017

What Do You Need To Know When Collecting Data

Podcast Script How do you go about doing research? And how do you know what you should be researching? There are 4 areas to understand: About the consumer About the …Read More

Profile PhotoToby DesforgesSeptember 14, 2017

10 Shopper Marketing Influencers You Should Follow

Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. …Read More

Profile PhotoOlga YurovskiAugust 22, 2017

Unilever – Is a Centralized Marketing Structure a Good or Bad Idea?

Unilever was recently in the press for making big changes to its marketing. Following the drive to zero-based budgeting, and the monster acquisition of Dollar Shave Club, Unilever announced a significant centralization of its marketing structure. Is this a good move? Read on to learn more.Read More

Profile PhotoMike AnthonyAugust 14, 2017

Consumers and Shoppers Have Different Brand Relationships

Shopper marketing exists because shoppers and consumers have fundamentally different relationships with brands. Consumer marketers spend an enormous amount of energy creating (or at least attempting to create) ‘brand-love’. But brand relationships aren’t all about love. Read More

Profile PhotoMike AnthonyJuly 12, 2017

The Future of Shopper Metrics

Technology is rapidly changing the availability, affordability, and efficiency of creating and tracking shopper marketing metrics. There is a continuous stream of activity as organizations strive to create better ways of understanding exactly what happens in a store.Read More

Profile PhotoMike AnthonyJuly 3, 2017