All posts by Olga Yurovski

9 things I wish brand managers knew about Shopper Marketing

In my 15-plus years in CPG marketing, I had a chance to work in both HQ-based brand marketing teams and field-based shopper marketing teams. These teams often work hand-in-hand, but …Read More

Profile PhotoOlga YurovskiJanuary 22, 2018

How to recognize and manage shopper marketing scope creep

Despite the promise of automation and greater employee productivity, our jobs seem to stress us out more than ever. Shopper marketing professionals, for many reasons, are affected with productivity and scope …Read More

Profile PhotoOlga YurovskiOctober 8, 2017

10 Shopper Marketing Influencers You Should Follow

Constantly sharpening your saw is one of the 7 habits of highly effective people, and in today’s crazy world of shopper marketing, formal classroom learning is no longer an option. …Read More

Profile PhotoOlga YurovskiAugust 22, 2017