About Us

We are a team of passionate individuals from around the globe, who all share a real desire to transform the way you market your brand through our revolutionary, clear and integrated approach to shopper marketing.



With world-class pedigree in marketing, trade marketing and sales, we offer you the opportunity to sharpen your edge and stay on top of the ever-changing world of marketing and sales. Our expertise has been shaped from working with some of the world’s leading companies, including PepsiCo, Mars, United Biscuits, Mattel, Sony, Unilever, InBev, Coca-Cola, GlaxoSmithKline, Philips, Kao Corporation, BP, Synovate and TNS.

Our practical, powerful and proven approach will help you better understand how the shopper marketing phenomena impacts your world, and how business performance can be improved. And what is more – all of this is available to you through our interactive and engaging online platform and community.



GARETH HOSKING
Entrepreneur, consultant, coach and business leader


Gareth has 30 years’ experience in the marketing, brand and retail industry. He is known for his gusto, drive and ability to turn ideas into reality; a business orchestrator and composer of sorts.


TOBY DESFORGES
Author, consultant, speaker, business leader and blogger


With over 25 years’ experience working with leading international consumer goods companies, Toby is a globally recognised author and expert in Shopper Marketing and Customer Development.


MIKE ANTHONY
Author, speaker, business leader
and blogger


Mike’s life-long love affair with the global consumer goods industry, has given him incredible insight into every sphere of the field – having served many top consumer goods companies globally.


KARA ERLANDSON
Instructional Designer & Education Director


Kara’s passion is adding value to people through systematically designed instruction. She has a bachelor’s and master’s in education and a certificate in instructional design.


KATHLEEN LEE
Customer and Student Champion


Kathleen, a people’s person by nature has an affinity for customer relationship management. A Marketing and Business Management graduate, she is always keen to learn more, have fun and make friends whilst doing it.


JASON MARK
Digital Director


Jason has more than 12 years experience in the digital world of marketing. He has worked with everyone from retailers to rock stars.

Our Affiliates


We are proud to be associated with a team of highly influential and innovative professionals, known for their wealth of experience and insight into the ever-changing retail environment.

Don’t hesitate to contact one of our affiliates in your area, to find out how Shopper Marketing Experts can benefit you and your business.


Mike Anthony and Toby Desforges know their business – they have the perfect combination of shopper marketing mastery and astute business understanding.
Tan Diep Managing Director, OgilvyAction China